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Unlocking the Fortune at the Bottom of the Pyramid
09/13/07
Unlocking the Fortune at the Bottom of the Pyramid
In 2005 Professor CK Prahalad, of the University of Michigan Business School, released a book entitled "The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits" and suddenly nothing was the same anymore. Suddenly the Indians and Chinese weren't outcompeting the West based on cheap labour, but because their own people were so poor that their manufacturers had no choice but to develop efficient low-cost high-value products for them.
The informal market constitutes a significant business investment opportunity; one that a wise investor would do well to recognise. Opportunities in the informal sector rapidly translate into new business models that work for everyone.
Unlocking the Fortune at the Bottom of the Pyramid is the introduction to a seminar produced by Whythawk Ratings (http://www.whythawk.com/) on the emerging market in South Africa.
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