Video Collection

How can we help someone who is barely surviving? That is the question for these Mongolian people who are often forgotten.

C. K. Prahalad discusses globalization's effects on the global poor. Using examples of the rising Chinese economy that will soon bring a high magnitude of inequality. The discussion is about whether globalization is beneficial or not, and ways that countries can strive for equality without resorting to socialism.

In 2005 Professor CK Prahalad, of the University of Michigan Business School, released a book entitled "The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits" and suddenly nothing was the same anymore. Suddenly the Indians and Chinese weren't outcompeting the West based on cheap labour, but because their own people were so poor that their manufacturers had no choice but to develop efficient low-cost high-value products for them.
The informal market constitutes a significant business investment opportunity; one that a wise investor would do well to recognise. Opportunities in the informal sector rapidly translate into new business models that work for everyone.
Unlocking the Fortune at the Bottom of the Pyramid is the introduction to a seminar produced by Whythawk Ratings (http://www.whythawk.com/) on the emerging market in South Africa.

The video's to C.K. Prahalad's "The Fortune at the Bottom of the Pyramid" Eradicating Poverty Through Profits

India is booming with visionary initiatives to transform rural India and its poor. This tech talk tells the story of one corporation that is leveraging its core competency to address the issues.

Satyam group of Industries took on new missions starting in 2001 - to serve and transform the "Bottom of the Pyramid" - a phrase coined by Prof. C.K. Prahalad. Driven by the vision of Mr. Ramalinga Raju and his family, Satyam is forging ahead on three different fronts:

The Byrraju Foundation: has developed a model of transforming villages into self sufficient commercial societies. To date this initiative has transformed